The web is based on content. Any empty website or blog has no significant relevance. Alternatively, all other blogs/websites contain content of some sort or the other. As all websites are built around a broad or narrow topic, it’s text that is the most vital type of content and text is made up of words.
What are Keywords?
Keywords are phrases, words or a group of words. Keywords are the words that you type in search engines like Google, Yahoo or Bing to look for some certain information. Based on those keywords, the search engines show you the related information.
The search engines don’t think for themselves. They rate you for the choice of your own keywords. You are the one who decides which one is the most appropriate keyword for that particular web page. They take you for your “word” of “phrase” and place you in the results for that particular key-word. It is therefore advisable to be very wary about the choice of your keywords.
For example, you need a limousine for your wedding. There are many different keywords you could type: limo, limousine, rent a limo or rent a limo for a wedding. There are many others as well. Google is going to give you a list of websites that contain these keywords. If you have a limousine website, it’s important that it contains these keywords so your website will rank in those results and people can find your website.