August 9, 2015

KEYWORD word cloud, business conceptThe web is based on content. Any empty website or blog has no significant relevance. Alternatively, all other blogs/websites contain content of some sort or the other. As all websites are built around a broad or narrow topic, it’s text that is the most vital type of content and text is made up of words.

What are Keywords?

Keywords are phrases, words or a group of words. Keywords are the words that you type in search engines like Google, Yahoo or Bing to look for some certain information. Based on those keywords, the search engines show you the related information.

The search engines don’t think for themselves. They rate you for the choice of your own keywords. You are the one who decides which one is the most appropriate keyword for that particular web page. They take you for your “word” of “phrase” and place you in the results for that particular key-word. It is therefore advisable to be very wary about the choice of your keywords.

For example, you need a limousine for your wedding.  There are many different keywords you could type: limo, limousine, rent a limo or rent a limo for a wedding.  There are many others as well.  Google is going to give you a list of websites that contain these keywords.  If you have a limousine website, it’s important that it contains these keywords so your website will rank in those results and people can find your website.

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Introduction

seoSearch engine optimization (SEO) involves the process of influencing the visibility of web pages or websites in search engines without paying for the service. On the other hand, keyword research entails finding and researching actual search terms that people enter in search engines during a search. Professionals in the field research keywords to achieve a better ranking in a search engine. SEO and Keyword research can be helpful to local businesses like Fredericksburg Carpet Cleaning (fredericksburg-carpet-cleaning.com/) in Fredericksburg, VA, through increased site rankings in search engines and increased volume of clients.

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keyword research plannerThe keywords that a business promoter selects for their online advertising campaigns can, in the long run, determine the success or failure of their market campaign. To succeed, they need to find a good combination of different keywords in various research engines as stipulated below. (more…)

leyword plannerIt’s shocking that most internet marketers spend the least time on their keyword research. This is the most critical step in deciding on a niche to promote and not being thorough can mean all your efforts are a complete waste of time. This is where the dream of topping Google results pages becomes a nightmare. (more…)

copy writingSEO is mainly the use of on-page or on-the-site and off-page or off-the-site methods to make a search engine qualify a site to be put on the top of the search engine results pages. Why is the need for a website to get placed on the top of the SERPs? The main aim of SEO is to have more traffic directed to a particular website. (more…)

RESEARCHIn the age of Google as the leading search engine, focus has steadily shifted to being visible and pleasing to the company. Why you may ask? Why would bigger corporations play to the tune of Google’s drumbeat? Well it’s simple. Google equals customers. People look for and find needles in the Internet haystack using Google. (more…)

Traffic to WebsiteWhen creating a website or blog there is a certain niche you will be targeting. For you to identify your website to a certain niche you will have to use relevant keywords in the niche. This is why it is very necessary for you to look for relevant keywords which you will base your content on. Posting the right content which has been optimized with the right keywords will lead you to achieving great success online. Here are reasons why Keywords are very important in any successful web design:

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Toolbars can be added to a browser window to facilitate website evaluation. One of the most powerful of these SEO toolbars is known as SEOquake.

seoquake

SEOquake is the extension for Mozilla Firefox browser, which allows you to look through different SEO parameters on the fly. The toolbar includes:

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July 24, 2015

What Is SEMrush?

semrushSEMrush is a keyword research tool that helps in finding out which keywords can give a website a better rank, and the number of searches done for the specific keyword on a monthly basis. That is why, it’s a very valuable tool that gives a web owner the privilege to decide which pages to optimize and the ideal keywords to be used in a content.

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keywordKeywords are a basic part of SEO. They are the search terms web users enter into search engines to discover applicable websites. Choosing the best keyword to target is a critical first step. After this, adding the right long-tail keywords can greatly help your SEO program perform better.

Long-tail keywords are strings of three or more words that web users use when they are trying to find a product or service. They are geared towards driving targeted traffic to a specific location. On the other hand, short keywords are made up of only one or two keywords and will give general results. ‘Security cameras’ is a very competitive example of a short keyword. Trying to get on the first page with such a keyword will be quite hard. However, a longer phrase, like ‘wireless security cameras in Denver’ will attract less competition and may be a lot easier to improve your SEO ranking. Here is step by step guide to creating a long-tail keyword.

1. Select Your Niche

Let’s say you sell high quality home security products. Maybe you specifically deal with security cameras. Instead of trying to hit a highly competitive word like ‘home security’ which has thousands or even millions of competitors, you would want to go after a phrase like ‘wireless security cameras Denver’ which specifically targets your market, that is, if you are selling within Denver.

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market-samurai-pricingIt is a no-brainer that keyword research is the key determining factor for any successful content marketing driven businesses today. For this, Market Samurai is arguably the best keyword research tool to make the process easier for you. The software will come in very handy for you when looking for keywords with low competition but a higher level of commerciality. Only by achieving this winning combination can you be sure of making tons of money in your content marketing campaigns.

The four prized rules of keyword research that Market Samurai facilitates

– – Relevance- the tool is very helpful in providing the very relevant keywords to your niche.

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